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Suzanne Church almost never had to bother with the blue blazer these days. Back at the height of the dot-boom, she’d put on her business journalist drag—blazer, blue sailcloth shirt, khaki trousers, loafers—just about every day, putting in her obligatory appearances at splashy press-conferences for high-flying IPOs and mergers. These days, it was mostly work at home or one day a week at the San Jose Mercury News’s office, in comfortable light sweaters with loose necks and loose cotton pants that she could wear straight to yoga after shutting her computer’s lid.

Blue blazer today, and she wasn’t the only one. There was Reedy from the NYT’s Silicon Valley office, and Tribbey from the WSJ, and that despicable rat-toothed jumped-up gossip columnist from one of the UK tech-rags, and many others besides. Old home week, blue blazers fresh from the dry-cleaning bags that had guarded them since the last time the NASDAQ broke 5,000.

The man of the hour was Landon Kettlewell—the kind of outlandish prep-school name that always seemed a little made up to her—the new CEO and front for the majority owners of Kodak/Duracell. The despicable Brit had already started calling them Kodacell. Buying the company was pure Kettlewell: shrewd, weird, and ethical in a twisted way.

“Why the hell have you done this, Landon?” Kettlewell asked himself into his tie-mic. Ties and suits for the new Kodacell execs in the room, like surfers playing dress-up. “Why buy two dinosaurs and stick ’em together? Will they mate and give birth to a new generation of less-endangered dinosaurs?”

He shook his head and walked to a different part of the stage, thumbing a PowerPoint remote that advanced his slide on the jumbotron to a picture of a couple of unhappy cartoon brontos staring desolately at an empty nest. “Probably not. But there is a good case for what we’ve just done, and with your indulgence, I’m going to lay it out for you now.”

“Let’s hope he sticks to the cartoons,” Rat-Toothed hissed beside her. His breath smelled like he’d been gargling turds. He had a not-so-secret crush on her and liked to demonstrate his alpha-maleness by making half-witticisms into her ear. “They’re about his speed.”